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Discover the Rinascentecard program
Discover a world of unique experiences 
and benefits tailored just for you.
In order to be part of the program you must have a Rinascentecard.  If you already have one,
LOGIN and find out your level, otherwise sign up to get one and enter the world of Rinascente.
With your Rinascentecard, you collect Rs at each purchase, both in store, online, and On demand. 

As your R balance grows, you will level up. You will be able to view your collected Rs balance in your personal area online at any time.
Learn more about the 4 levels you can reach and their benefits.
Rinascentecard program is based on 4 levels: starter, runneR, loveR and heRo, according to your annual in-store, online and On demand shopping. Each level has dedicated benefits with a mix of promotions, events and services. Here are all the benefits you can get.
0 - 999 R
staRter
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Welcome Bonus

10% discount* on your first purchase in store, online and On Demand when you open your card

FIND OUT HOW TO USE IT
Happy Birthday

20% discount* on one day of your choice during your birthday week

Personal Shopper

Free consultation service with our personal shoppers

Home delivery

Free home delivery of in-store purchases with a minimum purchase of €500

Tailoring service

€10 free on standard tailoring service for you in-store purchases

Cultural events

Special discounts for cultural events, exhibitions, events and shows

Return

Unlimited return days for all online orders and in-store and On Demand purchases

*Discount valid for brands participating in the initiative and cannot be combined with ongoing promotions. 
The benefits obtained are valid for the entire calendar year in progress.
1000 - 1999 R
runneR
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Upgrade Bonus

20% discount* to be used during a whole day of shopping in store, online and On Demand within the current year. You can get the bonus from the 1st January of the following year if you upgrade to runneR.

FIND OUT HOW TO USE IT
Happy Birthday

25% discount* valid for a whole day of your choice during your birthday week

Personal Shopper

Free consultation service with our personal shoppers

Home delivery

Free home delivery of in-store purchases with a minimum purchase of €300

Tailoring service

€15 free on standard tailoring process for your in-store purchases

Cultural events

Special discounts for cultural events, exhibitions, events and shows

Return

Unlimited return days for all online orders and in-store and On Demand purchases

*Discount valid for brands participating in the initiative and cannot be combined with ongoing promotions.
The benefits obtained are valid for the entire calendar year in progress.
2000 - 4999 R
loveR
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Upgrade Bonus

€50 Gift Card that can be used for in-store, online and On Demand purchases within the current year.

You can get the bonus from the 1st January of the following year if you upgrade to loveR.

Happy Birthday

25% discount* valid for a whole day of your choice during your birthday week

Personal Shopper

Free consultation service with our personal shoppers

Home delivery

Free home delivery of in-store purchases with a minimum purchase of €200

Tailoring service

Standard tailoring service always free for your purchases in store

Special Promo

Special promotions reserved to you throughout the year

Cultural events

Special discounts for cultural events, exhibitions, events and shows

Free Aperitif

1 aperitif valid for two people in the bars/restaurants of our exclusive Food Halls

Return

Unlimited return days for all online orders and in-store and On Demand purchases

*Discount valid for brands participating in the initiative and cannot be combined with ongoing promotions.
The benefits obtained are valid for the entire calendar year in progress.
> 5000 R
heRo
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Upgrade Bonus

€150 Gift Card that can be used for in-store, online and On Demand purchases within the current year.

You can get the bonus from the 1st January of the following year if you upgrade to heRo.

Happy Birthday

25% discount* valid for the whole week of your birthday

Personal Shopper

Free consultation service with our personal shoppers

Home delivery 

Free home delivery of in-store purchases

Tailoring service

Standard tailoring service always free for your purchases in store

Hands Free Shopping

Take advantage of the Personal Shopper service for your purchases on all floors of our stores, we'll take care of the rest.

Exclusive Shopping Events

Invitations to exclusive events in Rinascente stores

Special Promo

Special promotions reserved to you throughout the year

Cultural events

Special discounts for cultural events, exhibitions, events and shows

Free Dinner

1 gourmet tasting menu valid for two people in the restaurants of our Food Halls

Exclusive Line

Assistance from Rinascente Customer Service via a special Whatsapp line dedicated to all your requests relating to the Loyalty program, product availability and online orders.

Return

Unlimited return days for all online orders and in-store and On Demand purchases

*Discount valid for brands participating in the initiative and cannot be combined with ongoing promotions. 
The benefits obtained are valid for the entire calendar year in progress.
Multiply your shopping
Some products will give you more R than their value. 
Look for them and don't let them get away.
How does it work?
1. Login or sign up
In order be part of the program you must have a Rinascentecard. 
If you already have one, LOGIN and find out your level, otherwise sign up to get one and enter the world of Rinascente.
2. Collect Rs
Each purchase will allow you to collect Rs and level up. Once you have enough Rs, you will be guarateed to stay in the level you have reached for at least one year. If you do not reach the required spending total, you will go back to the previous level.
*The value of your purchases will be transformed into R. By regulation 1euro=1R but there may be other ways, follow us to discover the Program!
3. Discover your rewards!
Access your personal area and discover all the prizes reserved for you.
Frequently Asked Questions
LOYALTY PROGRAM
What does the new Rinascentecard program include?

The Rinascentecard program is the loyalty program of La Rinascente. It is free and includes prizes, discounts, promotions and events reserved for customers.

Who can participate to the new Loyalty Program?

All Rinascente customers can participate, by signing to the program in all Rinascente Stores or online. Customers who are already registered in our website or have a Rinascentecard will participate to the program

How can I change my data?

By accessing the webste site, in your personal area. If you need more assistance, you can contact our Customer Service.

What is my first reward when I subscribe the Program?

At the subscription of your Rinascentecard you have immediately a Welcome Bonus, that rewards you with 10% of discount on your first purchase online and/or in store. Your welcome bonus can't be cumulated with other discounts or promo.

I already have a Rinascentecard. Can I participate to the new Program?

Yes, customers that have already subscribed our Rinascentecard and have accepted terms and conditions participate to the new program.

What can I do if I lose my card?

Rinascentecard is exclusively a digital card, you can find it always in your personal area on Rinascente.it. You can ask to receive a new one by email, in Store or contact our Customer Service.

When my level will be updated on the base of the amount of my R?

The new level and rewards will be assigned from the 1st January of the following year, depending on the R gained the previous year.

THE R
How can I collect R?

You can collect R with your purchases: 1 euro = 1 R. In case of fractions, the average will be calculated for excess (for exemple 100.1 euro = 101 R). Furthermore, it is possible to collect extra R in special moments during the year. You can't collcet R with the purchasing of Gift Cards and Wedding List. Shipping costs compete to gain R.

If I return an item, will I lose my R?

Yes, R will be removed when the return will be approved.

Can I convert my R in credit or in rewards?

Your R can't be converted in credit or in rewards. They only contribute to determine your level.

If I buy on Renascent On Demand I can get R?

Yes, you can collect R also buying on Rinascente On Demand. R will be updated after the receipt's emission.

Can I transfer my R to another Rinascentecard?

No, it isn't possible to transfer your R to another Rinascentecard

I don't have the Rinascentecard with me and I'm about to buy in the shop. How can I track the purchase to get R?

All you need to do is communicate your details at the cash desk and the R earned will be loaded into your balance.

Where can I check my R's balance?

You can always check your balance in your personal area on Rinascente.it, in your Wallet. If you purchase in store, you can check your balance on your receipt.

If I shop in the store, can I read the balance of my Rs on the receipt?

Yes, on the receipt you can find the balance of your R earned since January 1st excluding those obtained with the last purchase.

Do R reset or cumulate year by year?

R reset every year starting from the 1st January and don't cumulate. You reach the new level depending on the number of R collected during the previous year.

Can I collect R if I buy a Gift Card?

The purchase of a Gift Card doesn't compete to collect R. Only if you use a Gift Card to purchase, you receive R.

I made a purchase without using the Rinascentecard, how do I get assigned the R that I am entitled to?

If you should have been assigned R or Rewards but they are not visible on your balance because your card was not swiped during the purchase or due to a technical problem, you can contact our Customer Service. Remember to have with you the receipt relating to the purchase for which your Rs have not been charged.

LEVELS
How can I reach levels?

At the start of the new calendar year you will be assigned to a new level, which is calculated on the base of the R that you have collected during the previous year.

How long is the validity of my level and rewards?

Your level and rewards are valid for one calendar year. You will keep the same level for all the year, regardless the R your obtain

How it is calculated my level at the start of the new program if I am already a customer with a Rinascentecard?

On the basis of the total amount spent in 2022

REWARDS
Where can I find the rewards I'm entitled to?

You can find all the rewards you have obtained in your personal area, in the Wallet section.

What are the benefits provided for my birthday?

The Happy Birthday promotion is different depending on the level you belong to. For discount details, you can consult your personal area, in the Wallet section. Promotion week cannot be moved.

When can I use the Upgrade Bonus?

The Upgrade Bonus is earned every year upon moving from a lower level to a higher level and can be used on any day of your choice within the year in which it is received. The Upgrade Bonuses disbursed in the form of gift cards can instead be spent by 31 December of the year in which they are received.

What is Personal Shopper service?

This is a free consultancy service reserved for Rinascentecard holders, present in all our nine stores. Customers can book the service to enjoy this experience. You just need to log in. For further information click here

If I have an upgrade from my level to the second upper level, do the Upgrade Bonus cumulate?

Yes, Upgrade Bonus cumulate from a lower to an upper level. Upgrade Bonus can't be used to purchase marketplace brands or lease of business units (Louis Vuitton, Unieuro, Nespresso, Watchfinder, Coppola).

Is it available a Tailor's Service?

Tailor's service is available only for purchases in store. All our customers can use this service, with different conditions. We remind that tailor's costs paid by the Customer are valid to gain R. For all the details you can read your personal area on Rinascente.it

Can I use the 10% Welcome Bonus both in-store and online?

The 10% Welcome Bonus can be used only once in store or online.

Is home delivery available for in-store purchases?

Yes, all customers can take advantage of the home delivery service for in-store purchases, under various conditions. Shipping must be in Italy and in a standard-sized box. For all details, consult your personal area or contact our Customer Service.

When can I use the 20% Upgrade Bonus?

The 20% Upgrade Bonus can be spent online on a single order and in-store in a single day, within the current calendar year.

What is an Upgrade Bonus?

An Upgrade Bonus will be assigned from the next year 2024 as soon as the Rinascentecard holder reaches an upper level from the previous year. It is a bonus which can be spent online and offline, excepted for marketplace products and lease for business unit brands, within the solar year in which it's been received. It is delivered as a discount or a digital gift card and it is different depending on the level reached. This bonus can't be used in bar and restaurants.

Consult the Terms and Conditions of the Rinascentecard Program.
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