Natural fibres can also be used in a conscious way. Vitelli has created the Doomboh fabric, made from yarn waste from knitting mills in the Veneto region and then needle-punched together, while Artknit has decided to select and use only natural fibres with high renewable potential. 

As well as being responsible, the practice of upcycling, at the heart of Overlord, is also on trend: the aim is to give a second life to existing garments, making the most of them and avoiding the need to produce new ones. Since 1979, Surplus, the historic Milanese shop in Via Garibaldi (a few steps from the Brera Art Gallery) and now also on the first floor of ANNEX, has been dealing with vintage clothes.

Your beauty routine can also be conscious: from Antipodes, whose raw materials are tracked and verified, to Honieh Beauty, whose products are vegan, natural and organic, to brands that use responsible and easily recyclable packaging.

Supernovas has decided to think about the future of its products: all items are mono-material and therefore completely recyclable, and they can also be returned to the brand or exchanged, to avoid the possibility of them becoming waste. From Hay's reusable glass straws to Vitra's totally recyclable Toolbox holder, it is, above all, the attention to everyday objects that can turn us into Earth Lovers.

Some of Obey's products are Fair Trade Certified™, which means that every time you buy them, a percentage is paid directly into a special fund for the workers who made the garment, which can be used for the needs of their community. This makes you a conscious consumer, who is also aware of the positive impact you can have on the people making your clothes. 

Who Made My Clothes has become, more and more, a question that not only activists but also consumers are increasingly asking brands: Mochila and Bohemia Couture would know exactly how to answer. The first brand entrusts the production of its bags to the women of the Wayuu tribe in Colombia, where this particular cotton processing is handed down from mother to daughter. Bohemia Couture's garments, on the other hand, are produced by small workshops or individual artisans in India, with whom Bohemia Couture signs fair labour agreements to guarantee and maintain a long-term working and human relationship: slow is better when it comes to fashion.