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Timeless elegance
It all began in 1865, the year in which the Bocconi brothers opened their first workshop in the centre of Milan, on the corner of Via Santa Radegonda.
Today Rinascente has a collection of nine prestigious stores in Italy, occupying large historical buildings in the heart of the main cities. Much more than a "store": real references for the city and high-level shopping experience. Emphasizing on "for the city, with the city, in the city", Rinascente opens to the public like a window for the world becoming the stage not only for fashion but a theatre full of novelties, unique proposals and events. Each store proposes itself as a great house of brands, to offer a unique experience.
A "new" rebirth. Promoting design, art and Made in Italy
Rinascente has welcomed some of the country's most important talents.
From Gabriele D'Annunzio, who created the name, to Bruno Munari who was the first to design the windows.
Giò Ponti, Max Huber, Marcello Dudovich, Giorgio Armani, Missoni and Pierre Cardin.
Department Stores also go to the Biennale
Thanks to Giò Ponti, in 1927 Rinascente participated in the third Monza Biennale. For this occasion, Giò Ponti and Emilio Lancia created Domus Nova, a collection of home furnishings. The idea was very ambitious for the time: to provide innovative solutions for contemporary homes.
Between the '50s and '60s, Rinascente was a hub of innovation capable of anticipating international trends.
As in the case of refrigerators, they were offered for the first time on the Italian market at competitive prices or the entry on the scene of the revolutionary miniskirt, which the creator Mary Quant presented in 1965 in Rinascente.
The temple of Made in Italy
Rinascente has always had an exclusive fashion offer. Moreover, it has been the promoter in Italy of ready-to-wear, thanks to the precious insights of many designers. Among them, Giorgio Armani who began his career in 1957 in Rinascente Milano Piazza Duomo; Ottavio and Rosita Missoni who presented the Milan-Sympathy collection in 1958 and in 1963 Pierre Cardin, who exhibited his dresses in a department store for the first time.
Our achievements
Why don't you read them?
DECEMBER 2020
The Store of Craft in Florence is completed
With the total opening of its flagship, Rinascente Florence reaffirms itself as the "Store of Craft" par excellence of Made in Italy, capable of satisfying all the demands of its affectionate local public and tourists. The works, which began in September 2018, involved all the spaces of the 3300-square-meter building, from the shop windows to the six floors, up to the panoramic terrace, but always ensuring the shop's opening during the entire renovation period.
OCTOBER 2019
Feeling Turin: the first mini Flagship Store in Turin
In October 2019 there was a rebirth of Turin in Via Lagrange: a completely newly renovated building with a new store. Renewed with both offerings and design to keep up with a city like Turin: elegant, mysterious, regal. This is how Rinascente's first mini Flagship Store was born.
OCTOBER 2017
The second Flagship store
In October 2017 the second Flagship Store in Rinascente in Rome Via del Tritone was inaugurated. A building with surprising and impressive architecture, where it's historical and cultural riches have been enhanced. An element of absolute splendour is the archaeological site that can be visited on floor -1. Which brings to light the remains of the Virgin Aqueduct dated 19 BC, since then in operation further connecting the Flagship Store to the heart of the Eternal City.
2010
Christmas tradition
Contemporary artists and city institutions find space in the windows of our stores on the occasion of Christmas. Among the most scenic projects are "Contemporary Christmas Art" in 2010; the presentations of the Teatro Alla Scala, such as Madama Butterfly (2016); Moritz Waldemeyer (2017) and the artisans of San Gregorio Armeno (2019).
2007
For the most refined palates
The Food Hall opens in Milan: the top floor of the Flagship Store is entirely dedicated to the food world, introducing a new catering concept for the Italian market. Today’s location is the most appreciated by residents and tourists for its spectacular location and view of the Duomo spires.
New horizons
In 2011 Rinascente was acquired by Central Retail Corporation, the leading Thai distribution and department store group in Southeast Asia. Sudhitham Chirathivat thus becomes President of Rinascente and Vittorio Radice CEO and is subsequently appointed Vice-Chairman. The current CEO of Rinascente is Pierluigi Cocchini.
Drawing the future
One of the most anticipated moments of the year. An unmissable stage for those who love design and furnishing. And Rinascente is no less: it has always welcomed the best talents and their projects for Design Week. Some examples? "AfroFuture" by Beatrice Galilee and Nana Ocran (2013); Martino Gamper (2014) with "In A State of Repair"; Sabine Marcelis (2019) with "The Boulevard" and "The Plant Ballet".
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Timeless elegance
It all began in 1865, the year in which the Bocconi brothers opened their first workshop in the centre of Milan, on the corner of Via Santa Radegonda.
Today Rinascente has a collection of nine prestigious stores in Italy, occupying large historical buildings in the heart of the main cities. Much more than a "store": real references for the city and high-level shopping experience. Emphasizing on "for the city, with the city, in the city", Rinascente opens to the public like a window for the world becoming the stage not only for fashion but a theatre full of novelties, unique proposals and events. Each store proposes itself as a great house of brands, to offer a unique experience.
On trend since 1865
Ferdinando Bocconi, founder of Rinascente, was not only a great innovator and pioneer in both the production and sale of ready-made clothing. He introduced the concept of a fixed selling price. Also, he was among the first to use electric lights to illuminate his shop window in the centre of Milan. A forerunner spirit that is still present in Rinascente today.
A "new" rebirth. Promoting design, art and Made in Italy
Rinascente has welcomed some of the country's most important talents.
From Gabriele D'Annunzio, who created the name, to Bruno Munari who was the first to design the windows.
Giò Ponti, Max Huber, Marcello Dudovich, Giorgio Armani, Missoni and Pierre Cardin.
Artful advertising
From 1921 to 1955, Marcello Dudovich was in charge of visual communication at Rinascente. The result shows us that a great advertising poster is nothing but pure and simple art: a collection of works in perfect balance between intuition and taste.
Department Stores also go to the Biennale
Thanks to Giò Ponti, in 1927 Rinascente participated in the third Monza Biennale. For this occasion, Giò Ponti and Emilio Lancia created Domus Nova, a collection of home furnishings. The idea was very ambitious for the time: to provide innovative solutions for contemporary homes.
Between the '50s and '60s, Rinascente was a hub of innovation capable of anticipating international trends.
As in the case of refrigerators, they were offered for the first time on the Italian market at competitive prices or the entry on the scene of the revolutionary miniskirt, which the creator Mary Quant presented in 1965 in Rinascente.
Design has a new benchmark
In 1954 Rinascente launched the "Compasso d'Oro", the most important award given in industrial design. The award was created to celebrate talents and their innovative creations.
Rinascente has always looked into the future through communication. This is why Max Huber was called upon to create the new logo on the occasion of its reopening.
The temple of Made in Italy
Rinascente has always had an exclusive fashion offer. Moreover, it has been the promoter in Italy of ready-to-wear, thanks to the precious insights of many designers. Among them, Giorgio Armani who began his career in 1957 in Rinascente Milano Piazza Duomo; Ottavio and Rosita Missoni who presented the Milan-Sympathy collection in 1958 and in 1963 Pierre Cardin, who exhibited his dresses in a department store for the first time.
A new look
In 2006 the Flagship Store in Milan was renovated which was a turning point in the company. Each floor saw the involvement of internationally renowned architects such as India Mahdavi, for the ground floor and balcony; Studio Mumbai for the first floor; Rodolfo Dordoni for the second and Vincent Van Duysen for the third. From this moment on, a major renovation phase begins, gradually involving all the other stores and many other designers.
LR100: stories on display
On the occasion of the 100th anniversary of the name created by Gabriele D'Annunzio, Rinascente is staging the exhibition LR100: Stories of Innovations at Palazzo Reale in Milan, curated by OMA/AMO. Design, fashion, art and communication become the protagonists of a path that shows how Rinascente has created new archetypes in taste and stimulated the birth of production systems related to fashion and design.
2016 The best department store in the world
In 2016 Rinascente Milano Piazza Duomo was named "Best Department Store in the World" by IGDS (Intercontinental Group of Department Stores), the largest international association of department stores, with more than 40 members on five continents.
October 2018 The short film by Paolo Sorrentino: Piccole Avventure Romane
On the occasion of the first anniversary of the Flagship Store in Rome Via del Tritone, the Oscar®-winning Paolo Sorrentino shot the short film "Piccole Avventure Romane". A new piece in the mosaic of a new and at the same time spectacular Rome: six minutes made unforgettable by Sorrentino's unequivocal mastery. Which tells the story of the Eternal City, its alleys, its majestic monuments and its incredible contradictions.
Our achievements
Why don't you read them?
DECEMBER 2020
The Store of Craft in Florence is completed
With the total opening of its flagship, Rinascente Florence reaffirms itself as the "Store of Craft" par excellence of Made in Italy, capable of satisfying all the demands of its affectionate local public and tourists. The works, which began in September 2018, involved all the spaces of the 3300-square-meter building, from the shop windows to the six floors, up to the panoramic terrace, but always ensuring the shop's opening during the entire renovation period.
OCTOBER 2019
Feeling Turin: the first mini Flagship Store in Turin
In October 2019 there was a rebirth of Turin in Via Lagrange: a completely newly renovated building with a new store. Renewed with both offerings and design to keep up with a city like Turin: elegant, mysterious, regal. This is how Rinascente's first mini Flagship Store was born.
OCTOBER 2017
The second Flagship store
In October 2017 the second Flagship Store in Rinascente in Rome Via del Tritone was inaugurated. A building with surprising and impressive architecture, where it's historical and cultural riches have been enhanced. An element of absolute splendour is the archaeological site that can be visited on floor -1. Which brings to light the remains of the Virgin Aqueduct dated 19 BC, since then in operation further connecting the Flagship Store to the heart of the Eternal City.
2010
Christmas tradition
Contemporary artists and city institutions find space in the windows of our stores on the occasion of Christmas. Among the most scenic projects are "Contemporary Christmas Art" in 2010; the presentations of the Teatro Alla Scala, such as Madama Butterfly (2016); Moritz Waldemeyer (2017) and the artisans of San Gregorio Armeno (2019).
2007
For the most refined palates
The Food Hall opens in Milan: the top floor of the Flagship Store is entirely dedicated to the food world, introducing a new catering concept for the Italian market. Today’s location is the most appreciated by residents and tourists for its spectacular location and view of the Duomo spires.
New horizons
In 2011 Rinascente was acquired by Central Retail Corporation, the leading Thai distribution and department store group in Southeast Asia. Sudhitham Chirathivat thus becomes President of Rinascente and Vittorio Radice CEO and is subsequently appointed Vice-Chairman. The current CEO of Rinascente is Pierluigi Cocchini.
Drawing the future
One of the most anticipated moments of the year. An unmissable stage for those who love design and furnishing. And Rinascente is no less: it has always welcomed the best talents and their projects for Design Week. Some examples? "AfroFuture" by Beatrice Galilee and Nana Ocran (2013); Martino Gamper (2014) with "In A State of Repair"; Sabine Marcelis (2019) with "The Boulevard" and "The Plant Ballet".
LOAD MORE
